In my Reporting Techniques class this semester, one of my favourite teachers, the radio teachers, taught us about radio newscasts. His amazing, deep, classic radio voice lends anythign he says a certian gravitas, and I love listening to him recount stories and explain the ins and outs of radio in his affected tones. He taught us that the theme jingle that plays each hour before the newscast plays an important role. The sound is meant to invoke a Pavlovian-like response. Doug explains it: "They go 'HEY! DEAR! SHUDDUP! No, no, shh, the news is on, quiet.' Then they turn the radio up". *
The CBC themes and voices are very sentimental, nostalgia-inducing things for me. The As It Happens theme (and voices of Barbara Budd et al, natch) makes me think of driving home from dinner parties with my parents, half asleep in the back. The old Quirks and Quarks theme makes me think of Saturday afternoons, driving home from gynastics/horseback riding/dance class. It has such a feeling for me, I was very sad to learn of the new theme when it came in.
When I moved to Nova Scotia for school, one of the things I had to get used to was the different shows and voices. Instead of being from Ottawa, the voice between shows said "you're listening to CBC radio one, 90 point five in Sheet Harbour". That, and there was way more country, folk, and even celtic music, AND there were CO-HOSTS on the morning show**! I liked the Sunday afternoon shows because they made me feel at home, the same across the country.
Even with the weird newness, I listen to a lot of CBC in Halifax, and it's my primary source of news. I leave it on pretty much all day. I didn't realize how much affection I was starting to feel for those characters a CBC Nova Scotia until today when, on a whim, I turned the internet CBC tuner to Mainstreet, the drive-home show in Halifax. When the news ended and the theme played and Stephanie Domet's voice came through, announcing the stories for the hour, I felt a happy warm feeling. She then announced a folky celtic style song. Of course. Oh CBC Nova Scotia. I guess I miss you more than I thought!
*Word for word what I wrote in my notebook.
**True story. Also, the Saturday morning show is co-hosted by a horse.